There is no mistaking the Lucerne for anything other than a Buick. The Lucerne has a handsome appearance with a good stance thanks to its long wheelbase and wide track. The classic Buick waterfall grill blends in well with the large integrated headlamps. The side profile, with its steeply raked windshield, is reminiscent of several recently introduced European sedans such as the VW Passat and Audi A6. The rear of the Lucerne features a high trunk line with nicely integrated tail lamps.

Chrome trim is kept to a minimum. The only stylistic link to Buicks of old are the small portholes on each side of the front fenders. They are also the only clue to what's under the hood: the V6-powered Lucerne gets three portholes on each side while V8-powered models get four on each side. (They are not functional, however.)

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